The Mast Brothers - a chocolate-coated crisis of ethics

January 1, 2016

Over the holiday season, controversy has been raging about revelations that the premium bean-to-bar chocolate producer the Mast Brothers may have been less than transparent in their early years about the fact they remelted high quality mass produced chocolate for at least some of their produce.

Is this an example of a company trading on its ethics that has been caught out, and should now pay the price? Or is it a storm in a teacup, chocolate experts snobbishly looking down on the marketing success that has made the Mast Brothers a hugely successful brand?