Was Nike right to ditch Sharapova – and is sport now too tainted for ethical companies?

March 18, 2016

The world of sport has been rocked by scandal after scandal recently, with corruption, doping and top athletes expressing abhorrent views. This is obviously a dilemma for sponsors, and we're seeing a trend of increasing activism by companies in defence of ethics in sport, and of their own reputations. But does it go wider than that? What role can sport play in companies' CSR programmes? And have recent events made that a more difficult proposition?

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