According to the Edelman Trust Barometer, trust in businesses has begun to recover after the low point following the financial crisis. But how significant is a growing "trust gap" between opinion formers and the broader population? What can we learn about how companies that have had a scandal can rebuild trust?
January 22, 2016
And since 80% of people now believe that business should take a lead in solving societal problems, how much of a change in how businesses operate would have to take place for that to become reality?
You can find details about the 2016 Edelman Trust Barometer here.
This episode also draws material from the excellent case study on Siemens by the Institute of Business Ethics (pdf).