New research showing that putting a tax on fizzy drinks does successfully reduce their consumption has caught the attention of policy makers in different parts of the world. The growing determination to tackle the obesity crisis seems certain to take shape in a new assault on the business model of the likes of Coca Cola and PepsiCo.
January 8, 2016
Have they got the right target, and what sense should we make of all the conflicting research continually appearing on the subject? And what has been - and should be - the response of the companies who find themselves in the spotlight?